I believe strongly that a redesign can be worth its weight in gold if you get it right. A logo should not be underestimated, it stands as the single most recognizable symbol for your company. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. Rebranding has helped thousands of companies pick up after a sluggish sales cycle – think about how many times Pepsi and Coca-Cola have re-engineered their logos.
The following article is from Graphic Designer Ramon Coronado from LA. In 2008, HP made a subtle logo redesign when it shed the rectangle. Coronado proposes a brand re-design for HP in 2010. He says HP’s identity is “dated, too complicated and overworked” for our generation focused on simplicity.
HP disconnection with my generation was the key problem I concentrated on my HP Redesign 2010. HP suffers in the market-place when it comes to my generation. My goal was to find the problems, analyze and solve. I designed a new identity with logo, branding strategy, language and an advertisement campaign. My designs are based on connecting HP to my generation.
HP leads in computing technology and is the most advanced in the field. Their products are modern, sharp and well engineered, but they fails to connect to my generation because of their lack of a dynamic identity. HP’s identity is dated, too complicated and overworked. My generation is all about simplicity. We like simple, basic clothes like American Apparel for example. We are a web-based generation that spends hours a day on the web. We e-mail, Myspace, Facebook, chat, we live our lives constantly connected to technology such as computers and cell phones. My generation strives to live a simple and easy life through technology. We are blind to complicated technology, visual noise, overly designed graphics, to much color and design that is dated. We love simplicity.