{"id":177,"date":"2009-11-23T13:23:26","date_gmt":"2009-11-23T20:23:26","guid":{"rendered":"http:\/\/mitchmckenna.com\/blog\/?p=177"},"modified":"2022-12-30T21:45:42","modified_gmt":"2022-12-31T04:45:42","slug":"foursquare-the-next-big-thing","status":"archive","type":"post","link":"http:\/\/mitchmckenna.com\/blog\/2009\/11\/foursquare-the-next-big-thing\/","title":{"rendered":"FourSquare &#8211; The Next Big Thing?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"194\" data-permalink=\"http:\/\/mitchmckenna.com\/blog\/2009\/11\/foursquare-the-next-big-thing\/foursquare_logo_girl\/\" data-orig-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?fit=335%2C158\" data-orig-size=\"335,158\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"foursquare_logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?fit=300%2C141\" data-large-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?fit=335%2C158\" src=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?resize=300%2C141\" alt=\"foursquare_logo\" title=\"foursquare_logo\" width=\"300\" height=\"141\" class=\"alignright size-medium wp-image-194\" srcset=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?resize=300%2C141 300w, https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquare_logo_girl.png?w=335 335w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I think FourSquare WILL be the next &#8220;Twitter&#8221;.\u00a0 With the release of Foursquare&#8217;s new API it&#8217;s drum up media stir once again (see <a href=\"http:\/\/mashable.com\/2009\/11\/16\/foursquare-api\/\" target=\"_blank\" rel=\"noopener\">Mashable&#8217;s post<\/a>).  Even Twitter itself realizes location-aware posts are the next step (see Twitter&#8217;s blog post titled &#8220;<a href=\"http:\/\/blog.twitter.com\/2009\/08\/location-location-location.html\" target=\"_blank\" rel=\"noopener\">Location, Location, Location<\/a>&#8220;).  However, Foursquare will take time, more so even than twitter did.\u00a0  Mainly because Foursquare has to index all these businesses and their location, it&#8217;ll be rolled out city by city.<\/p>\n<p>\n<b>How&#8217;s It Different From Twitter?<\/b><br \/>\nWith twitter, it&#8217;s about &#8220;what are you doing?&#8221;, with foursquare it&#8217;s about &#8220;where you are&#8221;.\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"196\" data-permalink=\"http:\/\/mitchmckenna.com\/blog\/2009\/11\/foursquare-the-next-big-thing\/3601635452_da31304a22_o\/\" data-orig-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?fit=320%2C480\" data-orig-size=\"320,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"foursquare recommendation\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?fit=200%2C300\" data-large-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?fit=320%2C480\" src=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?resize=200%2C300\" alt=\"foursquare recommendation\" title=\"foursquare recommendation\" width=\"200\" height=\"300\" class=\"alignleft size-medium wp-image-196\" srcset=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?resize=200%2C300 200w, https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/3601635452_da31304a22_o.jpg?w=320 320w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Wait, that&#8217;s already been done right? (<a href=\"http:\/\/brightkite.com\" target=\"_blank\" rel=\"noopener\">Brighkite<\/a>, <a href=\"http:\/\/www.google.com\/latitude\/\" target=\"_blank\" rel=\"noopener\">Latitude<\/a>, etc.)\u00a0 But Foursquare is more about tips for what to do where you are.\u00a0Foursquare is built on user-generated tips for cool things to do in the city, like trying a certain kind of beer at a bar or checking out an underground club. You get (and give) recommendations on what to do close by &#8211; &#8220;Go here, do this&#8221;; restaurants for example, think less like reviews of &#8220;the food here is top notch!&#8221; and more like &#8220;Eat here, order this&#8221;.\n<\/p>\n<p>\n<b>Foursquare Takes it a Step Further: Turns it Into a Game<\/b><br \/>\nFoursquare is playing off of <a href=\"http:\/\/mashable.com\/2007\/04\/16\/dodgeball\/\" target=\"_blank\" rel=\"noopener\">Dodgeball&#8217;s short-lived<\/a> success, turning the whole thing into a game.  Something other sites such as music discovery site <a href=\"http:\/\/thesixtyone.com\" target=\"_blank\" rel=\"noopener\">thesixtyone.com<\/a> have discovered can skyrocket user involvement.\u00a0 Eventually, you can acquire electronic badges for your achievements. It&#8217;s described as &#8220;like X-Box Live achievements, but for real-life, social life, nightlife&#8221;.\n<\/p>\n<p>\n<b>Alright, Can I Use It?<\/b><br \/>\n<del datetime=\"2010-01-10T07:08:26+00:00\">Foursquare&#8217;s still being rolled out location by location.\u00a0 It&#8217;s only available in some of the major cities across US, Canada and Europe.\u00a0 If your lucky enough to live in <a href=\"http:\/\/spreadsheets.google.com\/viewform?hl=en&amp;formkey=ck14Z3lLTEJYRUNLNDllQ05wTklhYWc6MA\" target=\"_blank\" rel=\"noopener\">one of the 21 cities supported<\/a>, you can sign-up at <a href=\"http:\/\/foursquare.com\" target=\"_blank\" rel=\"noopener\">foursquare.com<\/a> and start using it today!\u00a0 The rest of us will have to just wait till they roll it out to more cities&#8230;<\/del>\n<\/p>\n<blockquote>\n<p>Update: Jan 8, 2010 Foursquare <a href=\"http:\/\/foursquare.tumblr.com\/post\/323823770\/foursquare-everywhere\">goes global<\/a>! Check-in from anywhere in the world!<\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"207\" data-permalink=\"http:\/\/mitchmckenna.com\/blog\/2009\/11\/foursquare-the-next-big-thing\/foursquarelong-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?fit=650%2C323\" data-orig-size=\"650,323\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"foursquarelong\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?fit=300%2C149\" data-large-file=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?fit=650%2C323\" src=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?resize=650%2C323\" alt=\"foursquarelong\" title=\"foursquarelong\" width=\"650\" height=\"323\" class=\"aligncenter size-full wp-image-207\" srcset=\"https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?w=650 650w, https:\/\/i0.wp.com\/mitchmckenna.com\/blog\/wp-content\/uploads\/2009\/11\/foursquarelong2.jpg?resize=300%2C149 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"http:\/\/mitchmckenna.com\/blog\/2009\/11\/foursquare-the-next-big-thing\/\" rel=\"bookmark\" title=\"Permalink to FourSquare &#8211; The Next Big Thing?\"><p>I think FourSquare WILL be the next &#8220;Twitter&#8221;.\u00a0 With the release of Foursquare&#8217;s new API it&#8217;s drum up media stir once again (see Mashable&#8217;s post). Even Twitter itself realizes location-aware posts are the next step (see Twitter&#8217;s blog post titled &#8220;Location, Location, Location&#8220;). However, Foursquare will take time, more so even than twitter did.\u00a0 Mainly [&hellip;]<\/p>\n<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[40,38,39,37,41],"class_list":{"0":"post-177","1":"post","2":"type-post","3":"status-archive","4":"format-standard","6":"category-uncategorized","7":"tag-app","8":"tag-mobile","9":"tag-socialmedia","10":"tag-socialnetworking","11":"tag-twitter","12":"h-entry","13":"hentry"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p92wZA-2R","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":39,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":1524,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/posts\/177\/revisions\/1524"}],"wp:attachment":[{"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mitchmckenna.com\/blog\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}