Great example of how we'll soon be able to shape text to flow around non-rectangular shapes. Just watch the video, I installed Chrome Canary and tried out the demo and it didn't seem as smooth for me. Also, I'm not a fan of having animations tied to mouse scroll, I never seem to scroll the right amount.

Adobe and Ultranoir team up to experiment with building a richer storytelling experience.

Learn more here: http://blogs.adobe.com/webplatform/2013/10/23/css-shapes-visual-storytelling/