An animated short on how marketing has evolved from an something that seems like a bit of magic and luck that can't be tracked to something that can be quantified, qualified and evaluated down to the numbers game. Put together for Eloqua by Jess3 (the incredible agency behind The State of Wikipedia and The State of the Internet), Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.