In THE 99, Naif Al-Mutawa's new generation of comic book heroes fight more than crime -- they smash stereotypes and battle extremism. Named after the 99 attributes of Allah, his characters reinforce positive messages of Islam and cross cultures to create a new moral framework for confronting evil, even teaming up with the Justice League of America.

You can check out President Obama's shout out to Naif Al-Mutawa during the Presidential Summit on Entrepreneurship: http://youtu.be/xULeq3JrAEk