An animated short on how marketing has evolved from an something that seems like a bit of magic and luck that can't be tracked to something that can be quantified, qualified and evaluated down to the numbers game. Put together for Eloqua by Jess3 (the incredible agency behind The State of Wikipedia and The State of the Internet), Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.

A must watch for those trying to understand Social Media. A lecture at Harvard given by Dan Zarrella, HubSpot social media scientist.

Dan attends many events where people share social media advice, most of it he calls ‘unicorns and rainbows’. Advice like engage in the conversation and reward your followers. Good advice hard to disagree with, but not based on anything substantial. Dan gets beyond the unicorns and rainbows, into the real data, the real science why people share online.

"We’ve rounded up some of the most impressive works of social icon art circulating the web lately. The sets below all feature high-quality, high-detail icons that are easy to download and manipulate, thanks to their high resolutions and transparencies. Best of all, they’re free."

"The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns.

If you’re one of the people who isn’t measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success."

To promote her new book, Power Friending: Demystifying Social Media to Grow Your Business, fellow PEI native Amber MacArthur and the rest of the commandN gang put together this hilarious video that parodies the opening sequence to the hit Showtime series, Dexter!

We were definitely in PEI in the off season, and many of the suggestions people told us to do were closed, but the Anne of Green Gables house was open! We were delighted - here is our what happened on our tour.

So.....what if you were restricted in the real world to only 140 Characters? The office might be a sticky place.