Re: An alternative to confirmation email links
September 12 2012, 10:37am
So your saying that email confirmation emails kind of suck; it doesn't include anything important about the website because the sender needs to give the email a single focus on having the user click the link to verify their email address - it's kind of a wasted opportunity. I'd agree with that.
And by using the tracking pixel, you can include the link, however, it doesn't need to be the main focus of the email, you can welcome them to the site, describe what the sites all about, and other important info for a new user. If the user clicks the link and the tracking pixel worked as well, nothing lost there, and the user isn't any wiser that the tracking pixel already verified them. If they don't click the link, possibly because the main focus of the email is no longer on verification link, the hope is that the tracking pixel has verified them anyways. I like it, I'd like to see some stats on having it A/B tested.