2016 AICP Sponsor Reel - Dir Cut
June 13 2016, 6:18pm
Method Design was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more. Credits: Concept, Design & Direction: Method Design Production: Method Studios NY Director: Rupert Burton Creative Director: Jon Noorlander Producer: Adrienne Mitchell Art Director: Johnny Likens Houdini FX Artist: Tomas Slancik Houdini FX Artist: Vraja Parra Rigger: Ohad Bracha Motion Capture: House of Moves Client: RSA/AICP Motion Capture: House of Moves Music: Major Lazer - Light It Up (Remix) design.methodstudios.comCast: Method StudiosTags: houdini, aicp, motion capture, mocap, 3d, mantra, vfx, dance, drake, motion, rendering and animation
