HOW TO: Calculate the ROI of Your Social Media Campaign

November 5 2010, 7:55pm

"The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns.

If you’re one of the people who isn’t measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success."